Make a strong online presence for
your business
Strong online presence is the need of
the hour, these days due to competitive business environment online business
scenario has also undergone some tremendous changes. Whatever strategies you have
been opting in the past time may not work nowadays. Thus in order to survive
and grow in this competitive business environment regular innovation in
promotional techniques is the prime solution. In the past web promotion was a
phenomenon which only involves build it and they will become phenomenon. At
present time it is not enough, one has to persuade the viewers or prospects to
switch ahead towards their websites with some effective and innovative
promotional techniques. There are some important tips for your website
promotion which can provide some effective results for your efforts.
SEO stands for Search engine optimisation.
SEO is one of the best web promotion techniques. SEO plays an important role to
improve the ranking of your website in the search results produced some top
search engines such as Google, Yahoo, MSN, Ask etc. One thing that should be
consider while doing SEO is that if you are using some non text contains such
as photos or flash on your website then try to give such contents suitable text
tagging so that search engine would search these contents with the help of
tagged text.
Giving reciprocal linking is one of
the most important and yet economical way of web promotion. It just means that
one should put the link of his own website on the website of someone else. It
provides a dual advantage to promoter. First one is that whoever will visit
another website will able to see the link of your own website and next one is
the improvement in search engine rankings. This is because most of the search
engines will treat inbound link as one of the most important phenomenon for
listing the search results.
Social networking websites such as
facebook, linkedin, orkut have gained
awesome traffic. Such websites have proved to be a great place for
people to contact and interact with each other. Apart from being a great place
of communication and connection, such social networking websites also provides
greater potentials for promotion of your online business and websites.
According to a study conducted on an average all the internet users spend
nearly 21.3% of their time on such social networking sites. Participation in
social media provides greater potentials for web promotion yet at the same time
at relatively lower cost.
The above mentioned ways of web
promotion techniques are most economical and yet most effective means of
promotion. Selection of some or combination of above mentioned techniques and
putting more concentration on performing such techniques consistently over a
considerable period of time will proved to be an important effort for
attracting a higher traffic on your website. The above mentioned list of
techniques is not exhaustive in nature. Some of the techniques may not be
applied to your website but yet selection of few of them will prove to be an
important step in your web promotion campaign.
Anil Bhat
Cell : +91 –
9911720780
Email
: sanganaktechnologies@gmail.com
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