Social Network Integration – A great
tool for business
Social media has
become a very important part of everyone’s life in today’s world. Now, it’s the
time for businesses to turn towards them for their advertisement and increase
their profits, thereby expand their business. Social Network Integration provides just that to the businesses
and companies. It’s a way through which they can reach to a wider audience and
that too in much less time as compared with other advertisement strategy.
All one has to do in Social Network
Integration is integrate their site with available social media sites
and that’s it and therefore expand their reach. In general one can separate the
whole procedure in ten stages through which a business goes through while they
move toward full social media integration:
·
Observe
everything and report – This can be considered as the entry mark where the
businesses know about the marketplace. It consists basically of two things –
listening and reporting. Listening devices like the Google Alerts are used to
keep a track of conversation and the instances that are in association with the
keywords. Reporting provides the decision makers with the much needed
information of impact of the social media on business.
·
Setting
of stage and dress rehearsal – In this stage the businesses create their
account on the various social media sites and start publishing their content.
·
Socializing
Media – The companies in this stage start paying attention to the audience so
that they could improve their content in response and provide human
communication.
·
Search
of voice and finding the sense behind purpose – Now after hearing and seeing
the response of the audience business gain inspiration or ideas so as to put a
sense behind the purpose into their social media programs.
·
Converting
words into real action - Now after all discussions and gaining of ideas
businesses in this stage start bringing out their ideas into practice.
·
Making
the brand human and defining the real experience – Now after the brand has
created its name, its message and talks start spreading from consumer something
which in short can be termed as mouth to mouth advertisement.
·
Community
– Community is not only made by making a profile on social network. Through the
earlier stages businesses gain them through their hard work. Businesses make a
path that is required to take their customers towards a great network that is
filled with information and important connections.
·
Social
Darwinism – Now after the above stages the introduction of whole new roles will
change the structure of team and therefore workflow. Hence an organizational
transformation would take place that will be required for supporting effective
engagement and to maintain the relevance of the brand.
·
Socialization
of the business process – Many disciplines and also the departments of business
would now socialize and therefore the adaptation of the infrastructure would be
required to manage the social workflow.
·
Performance
metrics of business – For measurement of the real effect of the social media on
business number and data is required every time. That is what now happens at
this stage.
Social
Network Integration is
definitely a great tool for the business to make their business more relevant
and reach out to a greater audience and create a name for them
Cell : +91 – 9911720780
Email :
sanganaktechnologies@gmail.com
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