Digital Marketing
Strategy - A New Dimension
Digital Marketing has taken a
progressive stand than what it had been five years back. Nowadays companies are
striving to create an image or a brand in the digital media such as websites,
social media, banners and so on, to "Push" information into their
targeted audience. As the push strategy is still prevalent, when in real life
situations pull strategies are more effective and measurable.
The Planned Approaches to Digital
Marketing aiming at a Targeted audience have lead to the strong growth of
certain brands and personalities. For example Face book and Dale Carnegie are a
few notable ones.
However there is a deeper concern as
the number of companies focussed on finding new ways to promote their business,
products, key messages and services to their target customer audience in the
digital media are ever growing. The following issues when addressed leads to
successful online presence over the Digital Media.
1. Creating a Product Image in Style
Once the decision is taken to
strengthen the presence in the digital media, the first step is generally to
conduct an online marketing research and competitor's research to know about
the product and their competitive markets. Following this process would be
creating a Brand/Product Image that would represent the key message of the
company, where it adopts a certain style of creating convincing messages to attract
their target audience through key words, placing on relevant sites and web
properties. In short-"Develop Great Content and Work with it smartly"
2. Web Traffic and Growth of Audience
Creating a demand for the content
that needs to be published is an Art. There are several e-Commerce web design
tools to enhance the potential Web Traffic for a particular brand. Keyword
research plays a vital role in increasing the Web traffic to a particular site.
Striving to deliver quality content to the audience would enhance the mind
share of the site and enhance growth of the Audience with company’s new ideas.
3. Core content
Relevant images and unique content in
a consistent fashion enhances the growth of the audience. Professional Content
writers and Digital Marketing Agencies have a crucial role in moulding the
image of the Product. The content displayed should advocate your audience to
share and propagate your message to the broader society.
4. Brainstorming and New ideas
Whether In-house or Outsourced teams
do your Digital Marketing, the focus must always be to bring forth New Ideas
and Fresh Thinking into your advertising media. Motivated teams work hard on
Brainstorming their team members for bringing about new ideas to promote their
product. The main concern here would be in keeping the targeted audience in
mind, while working on such content that drives the emotional or essential
needs of the audience to fulfill their desires/demands.
5. Ongoing Reach of Targeted audience
In order to create and retain new and
existing audience it is essential there is concerted effort in developing new
content on regular basis in terms of blogs, newsletters, video, articles, press
releases and so on, to keep the audience well informed of the latest
developments related to the Product.
6. Accentuate your Uniqueness
Building a brand image for the
Product takes a lot of careful planning, therefore the prior concern on
Accentuating the Uniqueness of the Business, Product and Key messages could
pull in the target audience you have been working for. Discovering a unique
idea and standing for the cause without fear while driving the point
consistently would make your company popular among the populus (Eco-friendly
concept).Highlighting the unique selling points on your websites, social media
and banners could bring in the desired target audience.
7. Influencer- essential in growing
digital media
Bringing about alliances with
Companies and other Influencers contribute to the growth of your presence in
the digital media. Brand Ambassadors and Social Media Networks work efficiently
at this effort in pulling the best alliances to advertise your product.
Though the above
ideas are a gist of the various strategies in Digital Marketing, it is still
growing and each day may present a new challenge in discovering and unravelling
the potentials of this Media.
Anil Bhat
Cell : +91 –
9911720780
Email
: sanganaktechnologies@gmail.com
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