Content Management System CMS Development India

Content Management System CMS Development

It is only when we create our own website and prepare its launch that we begin to notice the shortcomings popping up one after the other. Like wishing away those pop-up ads on the net we cannot rid these nuances, much less ignore them. A thorough remake that could set the webmaster on a spiral to wizardry may sometimes be required to get our site rolling on a racetrack.

Thankfully, Content Management System (CMS) is here to help us tide over these early hic-ups and even provide an ongoing chassis loaded with visual blinders and verbal hyper quotes that can send the iconic James Bond into delirium. We surrender, however, to the fact that our graphical assault is limited to the contents of our weapon’s magazine but Content Management System (CMS) ensures the firepower is sustainable.

Different CMS available today are-

VAE- is an all-in-one CMS, e-commerce and e-mail marketing platform. Vae allows us to build pages as HTML or CSS files without the typical use of templates, modules or blocks.

Light CMS- is targeted at web designers with 80 templates

Business Catalyst- is hosted CMS by Adobe targeted at business owners. An all-in-one system that includes blogging, e-commerce, CRM, e-mail marketing and analytics.

Squarespace- focuses on in-context design and editing

Webvanta- prompts us to select from a list of templates.  

There is no hard and fast rule as to the choice of a CMS should include all the latest available features. The least optimum combination that will cover all our required options at the most economic cost would be a justifiable pick. 

What is CMS?

It is an electronic system that enables publishing, editing, and modifying content as well as site from a central page. It provides a collection of manual and computer-based procedures to manage workflow in a collaborative environment.

CMS extends the shelf-life of a website that is somewhere between two to three years. Changes to site templates can improve the site over time and  avoid a complete overhaul that can be a drain on resources.

CMS sites can have a new design applied to its templates avoiding a reformat entirely. CMS enables addition of new sections, implementation of extranets and presents virtually no loss of opportunities.  

Advantages of CMS over normal websites-

A normal website is created as a brochure, to sell products online, or to solicit further business through resultant exposure. It is designed, created and hosted by a website designer and programmed using HTML or XHMTL language. Once online any changes will require the web designer or a techie who knows to edit, create or delete a web page.

Advantages- Low cost; Simple to create and host; Quick download on lower bandwidths

Disadvantages- Can be expensive if frequently updated; Lengthy change procedures involving web designer; Rigid functions that can let competitors gain an edge.

A CMS website enables contents to be edited, updated and deleted through MySQL database using server-scripted languages PHP, ASP or ASP.net.

Advantages-  Alter contents at will without web designer or HTML code and instantly Cheaper

Disadvantages- Initial cost is higher; slower at lower bandwidths; Complex contents require trained handling

The benefits thus accrued have left the end users choice less.

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com

ECommerce Website Development India

ECommerce Websites – Helping Customers to Trade Online

Performing trade over the internet is not an easy business therefore designing of E-commerce websites requires good amount of research.

There are a lot of factors one needs to keep in mind before creating an E-commerce website, like security and cost of technology.

Ecommerce security is a vital part of online trading. It is essential for customers to be relaxed for protection of their account or credit card information while billing takes place. If this will not be the case, the customer won’t take the risk of trading online then, thereby affecting the online trading in a big way. 

With new technology, businesses and companies are modifying their Ecommerce website for more functionality that increases the security and convenience of the user. The four phase of an E-commerce website can be mentioned as given:

·         Brochure ware – Brochure ware is kind of an E-commerce tool for the companies. A site would definitely be more good and effective if it picks up the advantage of the interactive ability of the Internet like that of navigated links to go ahead and back over the website. One more method of promoting the business online is encouraging the customers for sending questions, providing feedbacks, and inquiring about the products. These contacts can then be further transformed to valuable leads that complement the sales channel of the company, or online services.

·         Web storefront – It expands the functionality of the site and includes buying and selling online that allows the customer the chance to visit a site and then purchase services or goods. Web storefront creates demand, acquires information of customer, fulfill the orders and process the payment also.

·         One-to-One Customer Relationship – Here the information of the customer that is acquired from the past interaction for personalizing the content of the site, or its services and products according to the needs of the customer and his/her preferences is brought into use. The marketing campaigns on Internet also provide better addressing to the needs of the customer, which can thereby increase the satisfaction of the customer and retain him/her which will thus result in higher amount of sales and more profits.

·         Communities that are of Interest – Here the information of the customer is brought into use for identifying and engaging the online community with the personalized services and products that is tailored specifically for the community that is created.

E-commerce website are certainly a great way of trading online that provides security as well as convenience to the customers to trade from the convenience of their home and also result in greater profits for the website. There are plenty of services available on the internet that can also help to create the right Ecommerce website according to the specific need of the company for their business.

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com      

Social Networking Portal Development India

Social Networking Websites - A Sneak Preview

    Social Networking Sites (SNS) are widely popular these days with Web 2.0 initiative that has rendered ease of use to users. SNS have attracted millions of users to interact over the Internet through e-mail and instant messaging. Their increasing affordability and reach in connecting people of similar interest or activities across political, economic, and geographic borders assist in the spread of its fame.

    SNS sites such as Facebook, Twitter, Google+ and Linked-In form a major part of peoples’ everyday life.
   
    A Social Networking site is an online service, platform or site that focuses on facilitating the building of social networks or social relations among people, who share interest, activities, backgrounds or real-life connections. Social network services consist of a representation of each users (an individual profile), his/her social links and a variety of additional services. Most social network services are web based and provide means for interacting over the internet to share personal information and ideas via personal webpage by providing easy-to-use publishing tools and free or inexpensive web space.
   
    A history into social networking dates back to 1990’s where computer mediated communications were made through Usenet, ARPANET, LISTSERV, and Bulletin Board Services (BBS). Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[11] Geocities (1994) and Tripod.com (1995).

    Social Networking Sites such as Facebook have become an object of scholarly research, investigating into how these sites play a vital role regarding issues of identity, privacy, social capital, youth culture and education.

    SNS provides means to digitally communicate the messages of fragmented industries and small organizations without the resources to reach a broader audience with interested users. These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.

    These sites also focus on Impression Management, Self Presentation and Friendship performance. SNS enable users to articulate and make visible their social networks. Sites vary to the extent in which they incorporate new information and communication tools, such as mobile connectivity, built-in blogging and instant messaging technology. These sites also cater to diverse audience based on common language or shared racial, sexual, religious or nationality-based identities.

The variety of users includes Bi-directional confirmation of Friendship or one directional ties such as Fans or Followers or Casual visitors. Some sites such as Facebook has ability for outside developers to build Applications which allow users to personalize profiles and perform other tasks such as compare movie preferences or chart travel histories.

The growth of these Social Networking Sites has prompted many corporations to invest time and money in creating, purchasing, promoting and advertising on these sites. On contrary organisations are blocking their employees from accessing these sites during working hours.

The future of Social Networking Sites would lead us to new utilities such as Pre-poll functions, Regulating Traffic by Traffic Police to providing essential information on cities around the globe. The functions of SNS are ever widening as its list and each new challenge poses a new application and new function in these sites.

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com

Custom Wordpress Development India

            Open Source Web Development

Web development is the creation of a website for the internet (world-wide web- www) or intranet (private network). A large organization may require a large number of web developers but a small one can do with a webmaster, graphic designer and information systems technician.

Open Source Web Development is now possible free of charge because costs are covered by advertisements, sponsorship and donations. Using the following frameworks we can weave and design websites that will fit smugly in slots and generate income from target and random clients.

Magento is a feature-rich e-Commerce platform built on open source technology that enables merchant user to control the appearance, content and functionality of his store. Through search engine optimization and content management tools he can create websites tailor-made to suit his business needs.

Drupal is a multi-user system that can promote content through Twitter and Facebook. It can scale sites with a million pages and respond to 20,000 requests per second and is yet, highly secure.

CakePHP facilitates development, deployment and maintenance of web applications. It is compatible with PHP4 and PHP5. CakePHP reduces code repetition and sets standards in security and sessions handling.

ZEND Framework is a powerful open source Model View Controller (MVC) framework for developing PHP5 web application. It has more secure, reliable and modern Web 2.0 applications and services. ZEND Framework has a rich library for reference and can separate View from internal application MVC to aid easy focus on target areas and reduce development time.

Wordpress is the largest self-hosted blogging tool used on millions of sites and seen by multitudes world over everyday.  Smarty is arguably one-up on PHP in separating presentation from business logic like in situations where the roles of designers and developers are different. When there are tens of thousands of templates and their efficient management is crucial Smarty’s tag-based template syntax is definitely preferred.

OsCommerce is a highly rated e-Commerce application for setting up an online store for unlimited number of products. Payment and tax can be collected, shipping arranged, and security of payment ensured. Customers can view their order history, search for products and customize product catalogue through OsCommerce.

CMS or Content Management System is an application for maintaining dynamic websites, By using CMS we can manage blogs, images, image descriptions and the contents of a website. This database driven system with additional features like site search and data feed can take frequent website updates in its stride.

Yii is a high-performance framework for developing Web 2.0 applications in PHP 5. Yii pronounced Yee stands for Easy, Efficient and Extensible. Yii is easy to learn, fast, reusable and extensible. It is also considered the most efficient PHP framework available today.

Social Networking Websites enables users to create public profiles within websites and interact with other users of the same website. They can be community based websites, online discussion forums, and chat rooms.  E-Commerce Websites facilitate business over net where search engine optimization promotes visibility and enhances trade.

   

E-Learning Modules are short targeted learning modules developed on the computer with a lot of visual aids for quick grasp of a subject. 

Mobile Websites like Google, Twitter and Flickr are increasingly becoming popular in tune with the growing market of mobile devices that support internet browsing.

   

Software Development is the development of a software product through computer Programming.

Website Revamping is necessary in the fast changing world of internet. It is important the website to remain updated with international trends lest it become obsolete and lose customer appeal. 

Game Development generally refers to the lengthy process of creating a video game.

Website Development through online presence has become one of the best options for business expansion. For an individual, too, a website placed on the world-wide web (www) enhances communication and network interaction.

Social Network Integration helps social media strategies access a blatantly large audience like 140 million Facebook users which is still growing. Companies can unwittingly enter personal domains and advertise through Social Network Integration. 

SEO Friendly does not imply writing web pages for search engines but for readers. Ultimately SEO provide content that is both interesting and informative to customers. Web and Desktop Based Applications are different in that web applications use a web server while Desktop has a self-contained program that can use the web resources when the network is attached to it.

Animation Work like 16 images per second can create the impression of a moving image virtually undistinguishable from live motion. Traditional picture animation or computer animation or their combination can provide entertaining animation sequences. 

Mobile Application Development is the process by which application software is developed for low-power hand-held devices like mobiles and digital assistants. They are either pre-installed or downloaded.

Cell :  +91 – 9911720780

Email :   sanganaktechnologies@gmail.com      

SEO Content Writing India

Content Writing - The Smart way to promote !!

The unique means by which one can promote the selling of the company products or various other services is through content writing. It demands language, exploring, ability to grasp and interpret information, attention to details, accuracy, logically organized and structured form with efficient style and innovation. Online advertising through advertisements, blogs causes immediate publishing, promotion and response, irrespective of time and space. 

Many online content writing companies offer different kinds of website content writing services and the professional writers write blogs, press releases, newsletters, product catalogues, classifieds and corporate profiles to name a few. Technical writing is used in diverse specialized fields such as computer, engineering, robotics, electronics, aerospace, biotechnology and others. This form of communication translates instructions and concepts into a series of simple steps, regardless of the technology.

E-book writing used by writers interested in publishing their work on the internet is much easier option. Brochure designing services, business card, logo designing are done online for brand promotion, products and services marketing by content writers. Press release writing is a written statement to the media. They can announce a range of news items from events to sales accomplishments. Newsletter is a regularly distributed bulletin issued to members of business or organization. Newsletters writing include news and events of an organization. It is a periodical pamphlet circulated to its subscribers.

Online travel writing and medical writing are also gaining success. Travel writing accounts as a guide or journal. It is descriptive and narrative, providing helpful advice to visitors and inspiring readers to travel to the destination. It is mostly used by tourism companies to attract visitors and tourists. Medical writing, including scientific and consumer health writing is all about communicating medical knowledge as per needs of the reader.

SEO writing is an exploding in the field of search engine optimization. SEO writing is different from other forms of content writing as it requires technical research and conducting keyword research. Every website needs this type of content, which is a big reason for growing popularity of this form of freelance writing. Blog writing is also a form of online writing. A blog ranges in topic and style, but is typically written informally to inspire or educate the readers. With a few web writing tips, people will surely read through your web pages. The entire content to proof read of any spelling or grammatical mistakes before being finally published. 

Publicity is the most cost effective tool and the most important part of marketing strategy that builds credibility. All in all, the main purpose of website promotion is best achieved through web content writing. It helps to promote the website and get more hits and clicks on your website, so if you are looking for publicizing your website then you ought to go for web content writing. Content writing is a skill that gets better, the more one practices. It has the potential to cater to needs of a varied spectrum of readers in all its forms.

Cell : +91 – 9911720780

Email :  sanganaktechnologies@gmail.com      

Website SEO Internet Marketing India

Website SEO Tips

Creating a website is similar to setting up a shop. To run it profitably we need a continuous flow of traffic. We can sit around and do-it-ourselves or employ an SEO company for that. Either way the site is kept live. Unlike in physical settings an unvisited virtual website can get vaulted into back pages to become obsolete in a very short time. Regular meaningful entries that will invite hits can keep us afloat.

Search Engine Optimization (SEO) is the process of improving visibility of a website or web page in a search engine’s unpaid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears on the search results list, the more visitors it will receive from the search engine’s users. 

Search Engine algorithms change regularly. So yesterday’s tactics may not work today. Also SEO isn’t instant gratification. Over time, results will show. However, it is necessary to be aware of an important SEO feature.

Page Rank is a value from 1 to 10. The nearer a site is to the front page, the ranking comes nearer 1 and progressively increases as it gets pushed to later pages. It also affords a distant view of the popularity of the site. We can also Google our site name to get an approximate view of the standing of our website. Because there are various other factors that claim relevance this is merely an easy way to gauge the site indexing.

If humour can be combined into SEO we can consider a practical snippet-

Why are SEOs excited to take the elevator down a building?

Because it improves their ranking (9..8..7..6…..1)

Other Website SEO tips that take credence because of their practical application follow-

Add new content all the while to your website.

Create a catching keyword (kw) for each page 

Choose a popular kw phrase

Use kw phrase in title tag

Get a domain with your kw phrase in it

Use kw phrase in your URL

Keyword Density (ratio of kw to rest of the text on page) should be between 3 and 7%

Put your kw in Link text

Get Links from reputable sites like .edu sites that can provide gateway to new sites for free

Get links from similar sites

Try to get Links to .gov sites

Try to pack your site with relevant and good content

Create an XML sitemap or Google sitemap

Put your kw phrase in the first paragraph and repeat it once in the para.

Use Flash for non-critical areas only

And finally- Be a Storm Chaser; Present that rare information.

A great time to hire SEO is when a site redesign is under consideration, or planning to launch a new website. It can be ensured that the site is search engine-friendly. But some unethical SEOs have manipulated search engines in unfair ways for over-aggressive marketing efforts casting a shadow on the search engine’s credentials.

It is worth knowing that less than 10% of sites are optimized for search engines. Now that can be considered an opportunity for free marketing. Only 10% people make serious effort to raise their site-rankings. About 5% do a rigorous on-site and off-site optimization. 1% of sites compete for top spot. So with a little consistent effort our site can be drafted to the top 10%.

      

SEO Outsource

A good website can be more valuable than prime real estate. Consumers search online before making a purchase decision. A staggering 80% of customers only visit the first 20 websites listed. Reliably outsourced we can work on our organizational tasks rather than try a hand at marketing that could have negative consequences. SEO companies also offer to boost a Website search engine ranking, include link building, meta tagging, social bookmarking, social media marketing, web directory submissions, etc

Cell : +91 – 9911720780

Email :  sanganaktechnologies@gmail.com      

Digital Marketing Online Advertising India

Online Advertising Benefits

Online advertisement is an act of publicizing any venture by the use of the internet that imparts marketing strategies to draw in the customers. This includes promotional texts on blogs, search engine results, Ad servers and advertising networks including e-mail spam. 

The most striking feature of online advertisement is its quick processing. The respective information can be put into promotion as needed devoid of the restrictions of landscapes and time. To add to it, this technique also enhances the producer’s investment. It enables the practice of customization of the content and websites. This in turn allows the ads to be displayed on particular websites or along sides of search results.

The compatibility of the internet use is expanding day by day. This is attracting the willing customers to the advertisements on a larger stature. Online advertisement serves the buyer the ability to check out the product thereby offering them complete control over it. It also provides variety of animations. A recent study shows that US spends almost $34.5 million on internet advertising. Thus this system is on its bacterial spree generating satisfactory revenue.

Online advertisement can also be formatted to digital promotion. It collaborates with television industry and uses digital means to advertise fresh shows on most visited venues. This resource of off-air publicity of the television world makes digital hub crucial to the web site advertisement. The sci-fi network went in to house a recap episode of a particular show on the online game stations. This helped the users to get familiar with the serial if they were not. The CBS network proposed Bluetooth-activated cell phones to download a short clip of a show without the usage of the internet links. These unconventional ways of viewing ensures a great scope for the beneficiary audiences and enable mingling with the linear viewers.

Common ways to deal in online advertisement are the cost per mile (CPM), cost per click (CPC) and the cost per action (CPA). CPM is when the producers make payment on the account of exposure of a particular message of their product. CPC comes into action when pay is done when the users click on the listing. The payment is done not for the listing but on the number of times the click is made. CPA is based on affiliate marketing strategies. The entire risk of running the advertisement lies in the hands of the publisher. The payment is done when a complete transaction or purchase of the product is ensured.

The harbour of online advertising has huge effect on the firewall of privacy. The banner pictures and the involvement of other groups help to keep track of the browsing sites of the users. There is also a section where this system is judged to be illegal. This is when the external applications modify the format or settings of the home system. These applications are termed as Spyware. 

A marketing business is easy to advent but a tough climb to make it bloom. The online advertising serves as one the best means to flourish the sale of a product.        

Cell : +91 – 9911720780

Email :  sanganaktechnologies@gmail.com