Website
Marketing Techniques
When the Tamil song “ Why this
Kolaveri Di” was released it hit the You Tube and became the most
popular Indian song.
Anna Hazare’s 10 million votes against Corruption, Swiss Bank Accounts of
famous political bigwigs and many other stories blew out of proportions.
They called this new publicity blitz “Viral
Marketing”.
Despite early beginnings Websites never enjoyed the clout like
the recent non-events striking rich harvests. In terms of the support each one
of these events garnered, the writing on the wall says “Websites have come of
Age”.
Now everyone is on the bandwagon creating Websites. Having created a website we
just cannot sit back and relax. People are not going to flock in and raise us
or our business into high skies just because a sweet face is smiling out of a
Blog. They need to be promoted and that elevation does not come free of charge.
It has a Price Tag. But we are lucky. We have broken ground.
Website Promotion Techniques are
now available to get the most inconsequential event onto the Front Page through
backdoor entry. But without money it a great deal of time will be spent for
paltry returns. The following methods will help us increase traffic and lead our website into a
growth expressway.
Search Engine Optimization (SEO)
is pretty easy to learn and can be readily applied. Search Engines like Google,
Yahoo, MSN and a host of others come handy in page ranking and improve traffic.
The very object of SEO is to get our site listed on the first critical pages.
To this end appropriate keywords chosen from Google AdWords KeyWord
Tool will help. To get an idea of the traffic, enter keyword and watch the
traffic flow. Keywords have to be used in titles and repeated judiciously in
the page. All the same their overuse can lead the passage to scam.
Reciprocal Links can be
established through webmaster with other websites that matter. Website rankings
can be looked up using Page Rank Lookup, Link Popularity Tool or Google Tool
Bar. Such links will provide access to hitherto unknown and
potential users.
Free Articles offerred to
websites, blogs and magazines can grant access to a world of potential users or
buyers who will look up our website for details and add them to their list
thereby boosting exposure.
Social Media is a potent
weapon that can spread the message intended. As a matter of fact a Nielsen
study found 21% US
Beyond all this it is necessary to blog regularly in sites that have close
affiliations to our line of thoughts so that a ready market can be established
through such a link. But here it is Quality of our Blog that matters.
Website Promotion Techniques judiciously
chosen and used can set us rolling in a manner all those viral marketers have
succeeded in creating a niche for themselves in an otherwise insignificant
world.
Anil Bhat
Cell : +91 –
9911720780
Email
: sanganaktechnologies@gmail.com
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