Social Networking :
A Medium of Exchanging Information
Social Networking is a social structure
made up of individuals or organizations. These social networks are connected by
one or more specific types of interdependency. The social networking may be
dependent upon friendship, kinship, financial exchanges, likes and dislikes and
sexual relationships or relationships of belief, knowledge or prestige.
J. A Barnes used this term for the
first time in 1954, systematically to denote patterns of ties including the
concepts traditionally used by public and social scientists. It consisted of
communities like tribes, families and social categories e.g.: gender and
ethnicity.
When it comes to online social
networking, the websites are the main source of networking in building up the
social ties. Social networking websites function like the online community of
internet users.
The shape of social network determines
its usefulness to individuals. The small and tight networks might be
emotionally bonded but open connections which have weaker ties or social
connections are more likely to introduce new ideas and opportunities to their
members. Hence, it varies from the need of one individual to another
individual. If a person’s need is for close emotional ties, he/she would go for
closed networks. But if a person’s need is to fetch a business and share the
information largely with others then they have to rely on open networking with
loose ends.
As Granovetter had explained that while
the close ties resulted in attraction and togetherness, the weak ties are open
to new information and insight, but what he called the strength of weak ties is
that he could “look beyond the insight to its other friends and acquaintances”.
Hence, social networking is the medium by which you are interconnected to
others and could understand the things in a wider perspective. By social
networking you are connected to a larger family through any kind of relations
like likes, emotions or even you can do business. You can sell your products by
sharing the advantages and disadvantages, pros and cons of it and even you can
invite suggestions to improve it or you can have others to explore the
probabilities. You can have exchange of information through sharing with a
great extent of people and explore wider opportunities with a single click of
online social networking.
After all the role and biggest advantage of social networking is to develop
cooperation between different types of individuals. For example you can be
co-operative by sharing the type of knowledge you have, you can exchange your
feelings and comments about your product and create awareness for the other
persons about it. Your thoughts may be good or it may be extremely negative but
these are useful to others. In fact social networking is economical in the
sense that it helps you understand other person’s perceptions, attitude and
approach towards life, be it business or anyone’s personal life. It helps you
get connected to a larger community and people worldwide through a single click
of the internet. Basically, it helps you get connected to others perceptions
and feelings.
To conclude, the advantages of social networking are to:
1. Improve your emotional ties and
bonds with other people, whilst being connected to them
2. Share your thoughts and perceptions
with a larger community.
3. Connect yourself to those, whom you
have never seen or heard in your life.
4. Do business by sharing your
information about the particular concept.
5. Criticize a concept or a product.
6. Understand things from others vision
or perspective.
7. Open your mind towards new ideas.
In sum total social networking is the
exchange of ideas, thoughts, perceptions, feelings and emotions towards the
growth, adding to the potential of an individual
Anil Bhat
Cell : +91 – 9911720780
Email :
sanganaktechnologies@gmail.com
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